Humble creative.

About me.

Creative Director with 15+ years leading brand strategy, design, and marketing across franchise, higher ed, agency, and non-profit sectors. Skilled in building scalable brands through strategy, storytelling, and creative leadership. Holds dual master’s degrees in Business Administration and Ministry & Leadership, combining strategic insight with a people-first approach.

Brand Strategy

Defining identity, voice, and purpose through positioning frameworks, storytelling, and market differentiation. Building scalable brand systems and environments that align culture, communication, and growth objectives.

Marketing Strategy

Developing integrated campaigns that blend creative, analytics, and automation. Driving awareness, lead generation, and retention through full-funnel marketing systems across multi-location networks.

Content Strategy & Campaigns

Creating narrative-driven ecosystems across web, social, and video that connect audiences to mission. Structuring campaign calendars, ambassador partnerships, and storytelling that convert attention into action.

Visual Identity & Design Systems

Designing unified identity systems that express brand emotion and consistency. Executing across print, digital, and environmental platforms to ensure cohesive and recognizable brand presence.

UX / UI & Digital Experience

Building digital experiences that balance aesthetics and usability. Leading web redesigns, e-commerce builds, and modular interface systems focused on intuitive flow and conversion performance.

Leading Teams

Cultivating creative cultures grounded in ownership, collaboration, and excellence. Leading cross-functional teams through ideation, execution, and mentorship to deliver strategic, high-quality creative work.