At D1 Training, creative leadership
meets athletic culture.
It all starts with knowing where you come from and where you are headed. D1 needed new brand guides, a final logo lockup, a brand voice, and a color way (with Color codes that match). That is where the work began.
Website
D1 needed more than a new website. We needed a new way to tell our story. We reimagined our digital front door, refining how we communicate our products and purpose. The result: a bold, cohesive online experience rooted in clarity about who we are and the national impact we’re making.
Gear!
I helped drive the launch of D1’s first successful gear store. A platform serving both athletes and franchise locations. We do around $30K a month in sales. Built for both B2C and B2B, it’s more than an online shop; it’s a growth engine where every product and paid campaign fuels engagement, strengthens community, and amplifies the D1 brand nationwide.
Marketing Calendar
The D1 Marketing Calendar was built to lead a unified brand across 150+ locations. Each month equips GMs and owners with “Run the Play” templates, ready-to-launch campaigns that keep every facility aligned, consistent, and driving results together as one D1 Nation.
Franchise Summit
Franchise Summit is D1’s “Super Bowl.” From branding and swag to photo booths and recruiting events, we handle it all. I lead the photo and video crew, capturing testimonials and highlights alongside top AV partners to deliver an unforgettable brand experience. While offering a ton of value and resources that fuel growth for our entire system throughout the year.
Coach Summit
Coach Summit also serves as a platform for education. Developing and delivering content that equips our coaches to lead at the highest level. From hands on training sessions to brand aligned teaching materials, we create tools that sharpen their craft, unify our coaching standards, and elevate the D1 experience nationwide.
Chris Paul & Tim Tebow
Partnering with Tim Tebow and Chris Paul brought D1’s mission to life. We launched campaigns and ads that shared their stories, elevated the brand, and inspired athletes nationwide to train like pros.
One of 6 videos produced with Tim to help D1 sell franchises and get members in the door.
One of 12 videos we released in our What is D1 campaign. Helping inform people who we are and what we do with an all-star team.
Annual Promotions
On Black Friday I helped drive $1M in sales in two days. Promotions at D1 are strategic and unified. Through our “Run the Play” system, GMs and owners get ready to launch campaigns that drive engagement, boost revenue, and keep D1 top of mind year-round. These plays are thoughtfully placed in key times of the year to drive revenue. Here are a few creative plays below.
In-Season Training Brand Campaign
The In-Season Training campaign was built to reframe how athletes and parents think about training during competition. Rather than pushing intensity for intensity’s sake, the campaign emphasizes smart, intentional work designed to maintain strength, reduce injury risk, and keep athletes performing at their best when it matters most. Through clear messaging and performance-driven visuals, it positions D1 as the place athletes go to stay strong, healthy, and game-ready all season long.
Facility, Brand presence, Equipment, and signage
I lead facility, equipment, and environmental branding at D1 Training—branding our first proprietary equipment, launching the “One More Rep” bar tagline, and helping redesign facilities to elevate the brand while lowering build costs.
I also am lead creative on our presence at key events and at the home office.
Brand Campaign
Training Looks D1fferent Here
is a brand campaign designed to clearly define who D1 Training is and what makes our experience different. The work focuses on showing—not telling—how expert coaching, intentional programming, and a high-performance environment come together to deliver real results. Through bold visuals and clear messaging, the campaign helps athletes and parents quickly understand what D1 offers and why training at D1 is not the same as a traditional gym or personal training studio.
More brand development with verticals D1 owns
I helped shape sub-brands and design systems across the D1 ecosystem, creating distinct experiences while maintaining a cohesive core identity. Strive Village introduces young athletes to movement through a fun, approachable brand. D1 Camps deliver high-energy, immersive training experiences. D1 Combine positions D1 as a data-driven performance authority. Each is supported by a scalable design system that balances consistency with flexibility across audiences and touchpoints.
