Building logo’s that move people.
Refreshing a legacy brand comes with unique challenges. I led the creation of the logo and visual identity for the International Mission Board, developing a system that respected their heritage while positioning the brand for global relevance. See some social assets as well. The new identity came to life through the Lostness experience. An immersive event and storytelling campaign that introduced the brand with clarity, emotion, and purpose across every touchpoint.
The LOSTNESS experience
I helped craft large scale environmental experiences for IMB conferences, transforming venues into immersive brand environments that told their global story. Centered on a core message we helped uncover around Lostness, the experience used stage design, signage, and interactive media to evoke empathy, inspire action, and visually express the heart of IMB’s mission to reach the nations.
The Kingdom Experience
I helped craft live events for the International Mission Board that united storytelling, design, and production into powerful, mission driven experiences. From concept development to on-site execution, we created moments that inspired audiences, elevated the brand, and showcased the global impact of IMB’s work.
The Limitless Experience
I helped create the LIMITLESS event experience for the International Mission Board—an interactive, human centered gathering designed to move people toward global mission. We crafted a unified message across multiple touchpoints environmental design, storytelling, media, and on site engagement inviting attendees not just to attend an event, but to step into the story and live out the call to go.
