Building visual id’s that move people.
Refreshing a legacy brand comes with unique challenges. I led the creation of the new logo and visual identity for the International Mission Board, a global organization stewarding more than $400M annually. The work involved a deep dive into the organization’s DNA through brand clarity workshops, resulting in the anchoring message “The world’s greatest problem is lostness.” From there, I developed a brand system that honored IMB’s heritage while positioning the organization with greater clarity and relevance for its global mission. The identity launched through the Lostness Experience, an immersive event and storytelling campaign that introduced the new brand across physical, digital, and social touchpoints.
The LOSTNESS experience
I helped craft large scale environmental experiences for IMB conferences, transforming venues into immersive brand environments that told their global story. Centered on a core message we helped uncover around Lostness, the experience used stage design, signage, and interactive media to evoke empathy, inspire action, and visually express the heart of IMB’s mission to reach the nations.
The Kingdom Experience
I helped craft live events for the International Mission Board that united storytelling, design, and production into powerful, mission driven experiences. From concept development to on-site execution, we created moments that inspired audiences, elevated the brand, and showcased the global impact of IMB’s work.
The Limitless Experience
I helped create the LIMITLESS event experience for the International Mission Board—an interactive, human centered gathering designed to move people toward global mission. We crafted a unified message across multiple touchpoints environmental design, storytelling, media, and on site engagement inviting attendees not just to attend an event, but to step into the story and live out the call to go.
